Don't Fall For Thighvertising and Other Japanese 'Trends'

To paraphrase Yogi Berra, Japanese trends are so trendy that no one follows them. While you can get a few weirdos together to inject saline into their heads, that doesn't make it "Japan's Hot New Beauty Trend" as HuffPo loudly insinuated.

What does this have to do with marketing? It's a heads-up for anyone doing business in Japan: If you let foreign press shape your view of the country, you'll be in for a rough time.

Source: Don't Fall For Thighvertising and Other Japanese 'Trends' | Global News - Advertising Age