Welcome to the wonderful world of native internet advertising, or simply, native ads.
These are ads that are frequently win-win advertisements. Native advertising adds value to the user experience. It entertains, informs and engages. It fits beautifully and seamlessly into the user experience. It hits the right demographic at exactly the right time. It contains awesome content and it gets people talking. It drives users down the sales funnel more than any other form of advertising in digital.
This is not putting banners up in a web page or a mobile app, its the exact opposite of that.
Source: How Native Advertising Will Kill Off The Banner Ad | Social Media Today
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