Starting From the Top: Why the C-Suite Should Lead Social Business

When 90 per cent of executives say they would use social media more “if it were helpful to their business,” the C-Suite is clearly not seeing the ROI of personal engagement.

Thankfully, there are a few notable exceptions. It is to these CEOs that executives should look for proof as to why the C-Suite should actually be leading the social business surge.

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Source: Starting From the Top: Why the C-Suite Should Lead Social Business - HootSuite Social Media Management