Tech Is Letting Go Of The Follower Count

Similarly to page views, which were once the gold standard for measuring success online but supplanted in part by unique visitors, the notion of the follower says very little about how people are actually interacting with Tweets and links shared online. Twitter is keenly aware of this and, as co-founder Ev Williams hinted last year at an event at BuzzFeed, the company seems to be looking at better ways to express things like influence and interest. "The dream metric is how many people saw your tweet," he told the crowd. When asked, Twitter declined to comment for this post.

The growing irrelevance of the follower count leaves an opening for services like Klout, which, while often the butt of jokes, looks an awful lot like a theoretical Twitter "engagement" score.

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Source: Tech Is Letting Go Of The Follower Count