30 Overused Buzzwords in Digital Marketing

We've all sat through meetings that are teeming with buzzwords. Optimization! Synergy! Collaboration! Engagement! While some buzzwords actually have substance (i.e. big data), many people use (and overuse) buzzwords just to try to sound smart, when in fact, they have no idea what's going on.

Over the past 30 days, we've led you through the buzzword lexicon — highlighting the most confusing jargon in the digital marketing dictionary. Hopefully you're caught up and won't be blinded by glittering generalities the next time someone spouts off about custom activations or refers to himself as a thought leader.

Source: 30 Overused Buzzwords in Digital Marketing