Does Your '360 Campaign' Need to Be a Perfect Circle?

Marketers are always looking for ways to give their ideas a fresh spin. Sometimes a new terminology can set apart an idea. "It's like what we did last year, but now it's gamified," someone might say. And sometimes a term comes along that is not only fresh, but flexible. The phrase "360 campaign" is one. The number 360 is both broad and powerful, and there's no definitive example that sets apart what a 360 campaign really is. Rather, it can mean a lot of things.

There's no appearance of "360 campaign" in books up through 2008, as a Google Ngram shows, so it's a relatively new term.

Does Your '360 Campaign' Need to Be a Perfect Circle?