How Johnson & Johnson Is Using Social Media To Save Lives

Johnson & Johnson together with (RED) – an incredible organization whose goal is to deliver an AIDS Free Generation by 2015 and save lives in the process – created a campaign whereby every time someone shares, tweets or pins the infographic below, they (J&J) will donate $1 to the Global Fund to fight AIDS, up to $100,000. Click here to see the full version.

The cynics will come out in full force asking things “Why doesn’t J&J just donate the money? Why go through all this?”

Well the reason is quite simply to help spread the word; to use the power of social media to its fullest by not-so-gently reminding them that we do not live in an AIDS-free world but there are folks out there doing their part to see that come to fruition.

Source: How Johnson & Johnson Is Using Social Media To Save Lives - Forbes

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