Bank Of America’s Epic Twitter Fail

Brands are supposed to use social media to show their human side, but apparently Bank of America – and the alleged humans that run its customer service Twitter feed – missed that memo.

When New Jersey dad Mark Hamilton wrote an anti-foreclosure message in chalk on the sidewalk in front of a Manhattan Bank of America branch, he was told to leave by cops. So he took to Twitter: “Just got chased away by #NYPD 4 ‘obstructing sidewalk’.” he tweeted under his handle @darthmarkh.

What happened next underscored the world’s third largest bank (according to Forbes) utter lack of a grasp on how the social media platform works:

Source: Bank Of America’s Epic Twitter Fail : eMarketing & Commerce (eM+C)

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