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September 15, 2013

Content Maybe King. But the Consumer is the Emperor!

Content Maybe King. But the Consumer is the Emporor! | Eklectic.in
Marketers all want to generate word of mouth, but we sometimes forget it inherently means giving up control. We need to remember that brand advocates are just as big a part of the content marketing team as content marketers themselves.

Source: Why Don Draper Types Can't Control Brand Content Anymore


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