How Big Brands Can Learn From Social Media-Savvy Celebrities

Pity the big brands. No matter how much money they toss at digital-this and social-media-that, it’s rare that even the biggest and most beloved get a fraction of the traction of the Gagas and Biebers of the world.

Of course, this is pretty predictable: Celebrities have personalities. They’re relatable. They’re people. They’re engaging.

Source: How Big Brands Can Learn From Social Media-Savvy Celebrities - Forbes

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