Why Do So Many Social Media Managers Insult Your Intelligence?

Tom McElligott, founding creative partner of tFallon McElligott Rice, once said: "I would much rather overestimate than underestimate the intelligence of the consumer". And who doesn't know of "The consumer is not a moron, she's your wife"?

McElligott and Ogilvy were, the least to say, very smart ad men. Today, many of the social media managers at large and important companies are, by contrast, very very smart. So much so that they regularly underestimate their customers’ intelligence. They seem to believe their customers have the brain power of a baked potato.

Check out these social media posts by large companies and see more at the Condescending Corporate Brand Facebook Page.


Why Are So Many Social Media Managers Dipshits? | VICE United States

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