Even if you are not active on Social Media, own and protect your Brand

You may not have the resources to be active on (all) Social Media channels with your brand. But take the first step and own them - there are numerous examples of how impersonators and squatters have wreaked havoc with a brand. And then make the channel's page look official - use your brands / websites look and feel and link back to your brand's other web properties. It doesn't take too much effort, and at the same time can set expectations about what you plan to offer when you start engaging actively.

Source: Not Engaging In Social? Fine. But Own Your Brand, Set Expectation

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