Facebook Page Likes re not all they’re cracked up to be

Several online marketers are fixated with Facebook likes and number of fans. They like to brandish that number as an accomplishment. But should they, really?

Often, to justify all the spending that goes into Facebook marketing they go like, “We now have X thousand fans on Facebook”. And they manage to get CEOs and other executives caught in the hype.

Facebook Page Likes are not all they’re cracked up to be. Sure they’re important, but there are some things your Facebook likes won’t tell you or your excited marketing guys. We look at what it means for people to like your Facebook page, why they do it, and what to really do with page likes – and the people who are liking your page.

Source: How Smart Marketers (Should) Interpret 100,000 Facebook Page Likes

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