Not necessarily.
Think Hoover, Jacuzzi, Frisbee.
When was the last time you "vacuum-cleanered" the front room, took a dip in a "whirlpool bath", or played in the park with your "flying disc"?
It may seem like a fairly innocuous linguistic slip to confuse brand and product - indeed, you might think it a compliment to the company behind such a successful name - but it could be the sign of a brand in its death throes.
Source: BBC News - 'Genericide': Brands destroyed by their own success
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