Since the former National Security Agency leaker burst into the spotlight, he’s become something of a folk hero. The documents he stole became breaking news for The Washington Post and Guardian, which won the prestigious Pulitzer Prize and Polk Award for their coverage.
They also became the catalyst for a whole new media company, First Look, based on Glenn Greenwald’s reporting. His exclusive interview with NBC Nightly News’ Brian Williams in May was the country’s top-watched newscast, and he’s been making the rounds at highly visible forums like TED and SXSW.
Source: The Edward Snowden guide to modern marketing | Digiday
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