The Great Advertising Tagline Is Dead

Nike ditched Just Do It last year. Apparently, they thought it too harsh for today’s soft generation, replacing it, temporarily, with the gooier Find Your Greatness.

This is what Nike’s “vice president of digital sport,” Stefan Olander, said about tossing aside the three words that built his company and are still directly paying his bloated salary:

“People now demand us not to say, ‘Just do it.’ They say, ‘Help me just do it.’”

Source: copyranter: The Great American Tagline Is Dead.

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