A good deal of the growth seen recently in digital video advertising is due to comparisons between video ads and conventional advertising. The most successful brands target users with online video advertising based on age or gender, but also to appeal to people who are not inside the norms. Giving users the power to choose and letting them select the ad they wish to watch, allows for more precise targeting and more engaged users.
Keeping abreast with the newly emerging video advertising trends & strategies will keep video advertising costs low, and still ensure that you target the proper demographic groups.
Source:
10 Emerging Video Advertising Trends & Strategies to Watch
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