The Business of Social Media: B2B and B2C Engagement by the Numbers

Within the B2B sector, among other things, social media is a growing and or pervasive program within a comprehensive, integrated communications and service strategy. In almost every scenario encountered, executives, marcom and service executives, and brand managers have generally assumed that social and interactive activities and programming were ideally best suited for consumer applications. However, as we recently explored, it’s not just business, it’s business-to-business.
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