4 Best Practices to Leverage Niche Social Networks for Conversions

Perhaps it's a bit of an inside joke, but National Instruments Corp. is accustomed to using graphic language with its customers. So when the Austin, Texas-based graphical programming software company decided to create a proprietary social network, its consumer base also made its affinity for the business and its products as clear as black and white.

More than 125,000 community member fans of the picture-based programming language later, Deirdre Walsh , NI's community and social media marketing manager, boils down the secret to best leveraging niche social media networks for conversions: "We provide more of a, I would say, trusted adviser role than we do a guard dog role."

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