Baby boomers are more concerned about health care costs than the state of the economy, and they're logging on to Facebook to chat about it, reveals a study funded by San Francisco-based Continuum Crew, a communications firm concentrating on mature consumers.
Marketers that don't personalize online campaigns for the "have-it-my-way" generation are missing out on a great opportunity, Continuum Crew President Lori Bitter said in a prepared statement that announced the Jan. 20 release of the survey.
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February 12, 2010
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