Let's get this straight right away: Return on investment in social media is not measured in how many friends you have on Facebook or how many followers you have on Twitter. It's not calculated in trending topics or YouTube comments. It should, in fact, be held to the same criteria other marketing channels are: Did it move your business?
It's done just that at Starbucks, which is a digital
Read On
February 24, 2010
Subscribe to:
Post Comments (Atom)
0 comments:
Post a Comment