You're Using Social Media but Just Who Is Overseeing It All?

Social media is undoubtedly shaking up the digital landscape, but it looks to be shaking up the corporate suite as well.

As brands try to foster loyalty with Facebook pages, show innovation on blogs and address customer concerns on Twitter, social media is threading its way through the marketing and sales, research and development, customer-service departments and more. All of which gives rise to the question: Just whose job is it anyway?

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