The Rise Of The Corporate Transmedia Storyteller

To stand out today it's critical that businesses create content. Activating your cadre of internal subject matter experts is the surest path to visibility. According to the 2010 Edelman Trust Barometer, the public is increasingly relying on subject matter experts as trusted authorities. And many businesses are beginning to do just that, especially on LinkedIn and Twitter.
Transmedia storytelling is the future of marketing. And those who can span across formats and share their expertise will stand out in an age of Digital Relativity.

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