5 lessons for brands from the Burger King Twitter hack

It’s not difficult to extrapolate and see how social media accounts could be an avenue for some crazy corporate sabotage. Therefore, a more likely effect will be that C-level executives could become less gung-ho about signing off on any big social executions. If all they see is nightmare headlines and no extra product moving off shelves, they’ll ask, What’s the point?

That said, here are a few measures social media managers should be taking to ensure that they can avoid or mitigate these scenarios.

Source: 5 lessons for brands from the Burger King Twitter hack | Articles | Home