We've had enough experience with social media now to realise how effective it is as a customer service tool. Even my Mum now knows that if she's unhappy with the customer service she receives over the phone or by e-mail, her next move will always be to take to Facebook to ensure she gets optimum attention.
So the question is; as a business how can you make the most of this opportunity bestowed upon you, to both prepare and act upon the customer engagements you encounter on your Facebook Page?
Source:
Customer Service on Facebook: 4 Tips to Make It Great | Social Media Today
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