The Role of Media Convergence in Digital Marketing

If you haven't yet heard of or started practicing media convergence, then now is the time. In the hyperconnected world of digital marketing and sales, it's easy to lose the attention of those you're looking to punt a product to. Keeping consumers engaged — engaged being the key word here and one you'll read about throughout this article — is essential in both marketing and sales campaigns.

So what's media convergence? Simply put, media convergence is bringing together different media platforms to support one single campaign or promote a product

Source: The Role of Media Convergence in Digital Marketing : Page 1 of 2 : eMarketing & Commerce (eM+C)