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April 29, 2013

Why Facebook is blue: The science of colors in marketing

Why is Facebook blue? According to The New Yorker, the reason is simple. It’s because Mark Zuckerberg is red-green colorblind. This means that blue is the color Mark can see the best. In his own words Zuck says:

“Blue is the richest color for me I can see all of blue.”

Not highly scientific right? Well, although in the case of Facebook, that isn’t the case, there are some amazing examples of how colors actually affect our purchasing decisions.

http://eklectica.in/s/fv

Source: Why Facebook is blue: The science of colors in marketing - The Buffer Blog

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